First F.R.E.E Bus
Working with students from the Bristol University Drama department’s Radical Performance course, the Lab co-created an action that complemented a grassroots protests against FIRST Group, who had raised local bus fares by 40%. A spoof FIRST PR campaign was launched: dressed in the recognizable pink and blue livery of the company, several dozen fake FIRST representatives traveled on bus routes throughout Bristol, entertaining passengers with bad song and dance routines. They claimed to promote a new campaign promising to relieve the burden of the 40% fare rise by providing "100% FREE entertainment".